Products
can be accessed via the 'Directory' or 'The
Collection' categories on the LHS, but either way the
users can quickly select and purchase products. This is
quite an efficient process and the details to fill-in are
kept to a minimum, with no required registration to impede
the process.
Nice
provision of an enlarged section of the product helps users
simulate a real life inspection of the product detail.
Usefully,
a summary of the basket is constantly available on the LHS
of the screen. It shows the details most users want to have
readily available: the number of items and the current total
price. There is also a link to the checkout/basket, to allow
users to checkout or amend the basket quickly.
There
is no indication of what section the users are currently in.
This means they have to remember the section name as there
are no "Previous" or "Next" navigation
controls and the users must select the correct category to
see the listing of items again. Highlighting the current
category would indicate to the users where they are on the
site and providing navigation controls would allow the users
to move more freely around the shop.
Shop
home page
Product
page showing lack of any navigational controls and no indication of
what the current category is
Wimbledon - Usability in Action |
