A Transatlantic Partnership Providing Clients With a Consistent
Approach to Website Usability Testing and Research.
London-based "The Usability Company" and Dallas-based
Usability Sciences Corp. (USC) announced in early March a transatlantic partnership
designed to provide global clients with a consistent approach to
website usability testing and research. The Usability Company will
become the exclusive UK agent for USC's European clients. USC will
reciprocate for North American units of The Usability Company's
European clients.
The Usability Company is building a European network of usability
specialists in order to deliver services and consultancy to clients
with pan-European requirements. "Our strategy from the outset
has been to focus on large multinationals and blue chip organisations
and the natural extension from the pan-European business model was
to look globally. With Usability Sciences Corporations' US coverage
and links into Asia, we are beginning to see for the first time
a truly global delivery capability" said Catriona Campbell
founder and CEO of The Usability Company.
Jeff Schueler, founder and CEO of Usability Sciences Corporation
said, "The Usability Company offers the standard of service
and depth of expertise we were looking for in a European partner.
We feel comfortable entrusting our clients as well as our technology
to them."
Both organisations employ the latest techniques and technologies
in providing usability services and consulting to their clients.
"When we compared the processes and the quality of the deliverables
we found there was a great deal of similarity" said Jeff. And
it was Usability Sciences Corporations' focus on ROI (return on
investment) and actionable recommendations that convinced The Usability
Company that the partnership would flourish. "Our customers
expect us to understand their business and be able to deliver against
their business goals and visitor objectives. They also want us to
deliver actionable recommendations rather than weighty tomes. The
fact that Usability Sciences Corporation shared this way of working
was of key importance to us," said Catriona.
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