Research

The Usability Company produces or sponsors research in a number of areas. Copies of reports and white papers are provided free of charge.

Please select the paper(s) that interest you:   Eyetracking Research Report The Usability Company and Eyetracker recently conducted an eyetracking study to determine where people look on a page when they visit a web site. They studied eye movements of people using three well-known newspaper sites. Usability and Web Analytics: ROI justification for an Internet strategy This paper proposes an approach whereby web analytic packages and usability research complement each other to align site improvements to commercial goals. It was first published in the Journal of Interactive Marketing, Volume 4, Number 3, January/March 2003 by Henry Stewart Publications. Virtual Assistant Report This report looked to test the propensity of participants to use help assistants (Avatars) according to the degree of confidence they have in the subject domain, the information they require and the interaction afforded by the assistant. A Strategic Perspective on the Use of Interactive Television as a Viable Business Channel This White paper is a strategy document that investigates the interactive television industry in the UK and analyses the interactions and perceptions of two of the three key parties involved in this industry. The World Cup Report The purpose of this research was to gauge the usability of some of the top World Cup websites. Purchasing Insurance Online We tested the usability of some of the top travel insurance web sites and gain an understanding of some of the users issues when trying to apply for travel insurance online. Online Banking Vs. Offline Banking Trust, perceived security and ease-of-use seem to be the big issues with online banking. Simple Online Transactions The purpose of this report is to highlight the hurdles faced by real users when attempting to make a simple purchase on line.   Contact Details:

 
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