Media
Coverage | 2005 Archive
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2005 Articles and Media Coverage
Tackling holes in
the Net (PDF file size 244k)
Marketing Week, 12-05
Next year looks good for online as ad budgets grow and digital is
regarded on a par with traditional media, but marketers face the major
challenges of ad-blocking software and a skills deficit.
Moves: Foviance has
recruited ex-RBS and Lloyds bank staffer Arthur Moan (PDF file size
19k)
New Media Age, 08-12-05
Letters: Google will give
Web analytics a higher profile (PDF file size 41k)
New Media Age, 01-12-05
Letters:
Google will give Web analytics a higher profile (PDF file size 40k)
New Media Age Online, 01-12-05
Online on target?
(PDF file size 332k)
Toys News, 01-12-05
While shopping for toys can be one of the more exciting High Street
expeditions, shopping for them online is a different experience
altogether.
Foviance begins
drive for new clients following appointment (PDF file size 38k)
Net Imperative, 30-11-05
Foviance has appointed Arthur Moan to the role of senior account
manager, to help secure business for its combined Web analytics and
usability consulting service.
A right radical
re-design (PDF file size 499k)
egaming review, 07-11-05
Richard Flint of Sky Bet explains how extensive customer research led to
a successful website redesign.
A Snapshot of
the World Usability Day in the UK (PDF file size 56k)
UsabilityNews.com, 03-11-05
As part of the Usability Professionals Association (UPA) first annual
World Usability Day today (3rd November 2005), there is a rolling series
of events for the 36 hours as it stretches from Australasia, China and
the Philippines to a session at the DUX (Designing for User Experiences)
conference 2005.
Free Usability
Testing @ Foviance - London (PDF file size 30k)
UsabilityNews.com, 03-11-05
For World Usability Day, Foviance is offering free usability testing.
The event has been organised as a marathon of short testing sessions to
raise awareness of the practice and benefits of usability testing.
Experience Works
(PDF file size 266k)
Marketing Week, 10-05
Even though the internet is firmly ensconced in the pysche of any modern
business, many company websites remain difficult for customers to use.
Getting to
know them (PDF file size 160k)
Mortgage Introducer, 29-10-05
Jim Sterne says that while data analysis is important, there is no
replacement for asking customers directly for their thoughts on a firm's
web offering.
Usability
Testing: Ask Me If I Care (PDF file size 99k)
MarketingProfs.com, 25-10-05
The Web is a wonderfully measurable medium. Clickthroughs, pageviews
and revenues have become the watchwords in datacentres and marketing
departments throughout the land.
Sky.com employs
Foviance to boost online conversion rates (PDF file size 108k)
New Media Age, 20-10-05
BSkyB has started a drive to increase conversions on Sky.com using a new
approach to measuring customer experience that combines usability and
analytics technology.
Sky.com
employs Foviance to boost online conversion rates (PDF file size
42k)
New Media Age Online, 20-10-05
Ask Me If I Care
(PDF file size 85k)
BIOS Magazine, 17-10-05
Ask Me If I
Care (PDF file size 122k)
Internet Travel News, 17-10-05
The Usability
Company and WebAbacus launch Foviance (PDF file size 35k)
UsabilityNews.com, 03-10-05
Recently merged WebAbacus and The Usability Company have launched
Foviance, a company emphasising experience management.
Usability Company and
WebAbacus merge to form Foviance (PDF file size 18k)
AmmoPC, 30-09-05
The merger between the Usability Company and WebAbacus has been
completed, and the new company will now be known as Foviance.
Customer experience service launched by merged web companies
(PDF file size 63k)
DM Bulletin, 30-09-05
The Usability Company and WebAbacus have unveiled the name for their merged company as Foviance
and launched a service to improve how companies interact with their
customers across channels.
Usability Company and WebAbacus unveil new name and service
(PDF file size 60k)
Brand Republic, 30-09-05
The Usability Company and WebAbacus have unveiled the name for their merged company as Foviance
and launched what is being called Europe's first experience management service.
Usability Company and WebAbacus unveil new name and service
(PDF file size 45k)
Revolution Online, 30-09-05
Usability Company and WebAbacus unveil new name and service
(PDF file size 65k)
Digital Bulletin, 30-09-05
WebAbacus and Usability Company unveil new name
(PDF file size 25k)
New Media Age Online, 29-09-05
Web analytics firm WebAbacus and The Usability Company are launching their new identity this week.
WebAbacus and Usability Company unveil new name
(PDF file size 27k)
New Media Age, 29-09-05
The Usability Company and WebAbacus launch Foviance
(PDF file size 142k)
e-consultancy, 29-09-05
Formation of new company accompanied by introduction of pioneering Experience Management Service.
Merged Usability Company and WebAbacus
rebrand as Foviance (PDF file size 50k)
Marketing Week, 29-09-05
The company formed by the merger in April of The Usability Company
and WebAbacus is to relaunch under the name Foviance, with a focus on "the customer experience".
Shelter unveils new site to help young people
(PDF file size 67k)
Digital Bulletin, 06-09-05
Homeless charity Shelter is spending a six-figure sum on a new website that offers support and services to 16-
to 25-year-olds without secure housing.
Web Analytics
(PDF file size 209k)
New Media Age Online, 01-09-05
Web analytics has become a key tool in the armoury of ecommerce, both
large and small.
Web Analytics
(PDF file size 248k)
New Media Age, 01-09-05
Recording and studying data on how your customer interact with your ecommerce web site enables you to serve them better.
Shelter in six-figure online investment
(PDF file size 81k)
Revolution, 09-05
Can you trust your online data?
(PDF file size 489k)
Revolution, 09-05
Doubts rage about the reliability of online data measurement, but experts argue it still produces the best information we've ever had.
Moves
(PDF file size 25k)
New Media Age, 25-08-05
The Usability Company have appointed Karl Havard sales director to help
with the company's recent expansion and merger with WebAbacus.
Karl Havard joins The Usability
Company to help drive business expansion (PDF file size 102k)
e-consultancy, 18-08-05
The Usability Company have appointed Karl Havard, formerly of Gomez, as its
new sales director, to help with the company's recent expansion and
merger with WebAbacus.
CryptoLogic appoints Usability Company
(PDF file size 25k)
New Media Age Online, 18-08-05
Online gaming company CryptoLogic has appointed The Usability Company as
usability consultants.
CryptoLogic appoints Usability Company
(PDF file size 43k)
New Media Age, 18-08-05
Recent Research on brand awareness makes
alarming reading for utility companies
(PDF file size 162k)
Utility Week, 12-08-05
Zoe Grainge says it's time utilities raised their game.
Everybody's welcome
(PDF file size 262k)
Marketing Week, 11-08-05
Accessibility is a major issue in website design, in fact, it's the law
- and it makes sense to make sure everyone can use a site.
Moves
(PDF file size 24k)
New Media Age, 11-08-05
Lucy Carruthers has joined The Usability Company as a usability
consultant.
75% of internet marketing impacted by web failures
(PDF file size 55k)
net 4 now, 05-08-05
Research reveals that three-quarters of internet marketing campaigns are impacted by website failures.
E-commerce: the Consumer and Your Website
(PDF file size 28k)
Precision Marketing, 05-08-05
The Internet Advertising Bureau is holding a seminar on August 12.
Caught in the net
(PDF file size 241k)
IEE Review Online, 07-05
Sending an email asking for somebody's bank account logon details is
such a simple idea - no wonder more than 13,000 such messages were
created in March 2005 alone.
Caught in the net (PDF file size
892k)
IEE Review, 07-05
Harvesting bank accounts is frighteningly easy.
Convert clicks to cash
(PDF file size 725k)
.net, 07-05
A website that does not follow best practice conversion tactics results in potential customers leaking away
and never returning.
Letters: Independence needed in campaign measurement
(PDF file size 55k)
New Media Age Online, 30-06-05
By Ian Thomas, marketing director, WebAbacus.
Letters: Independence needed in campaign measurement
(PDF file size 56k)
New Media Age, 30-06-05
Into the spotlight
(PDF file size 380k)
New Media Age Online, 23-06-05
Web analytics, for many years the preserve of over-conscientious IT
managers is moving from the backroom to the boardroom as advertisers
catch on to its marketing implications.
Into the spotlight (PDF file size
197k)
New Media Age, 23-06-05
With online's growing importance in the marketing mix comes a need to
monitor user interactions.
Technology: E-Commerce
(PDF file size 312k)
Retail Week, 03-06-05
For the first time last year, more women were shopping online than men.
Intranet top 12
(PDF file size 936k)
.net, 06-2005
The perfect intranet site is the Holy Grail of web design.
MyTravel appoints AmberGreen for
first SEO activity
(PDF file size 39k)
New Media Age Online, 26-05-05
MyTravel aims to increase market share for its portfolio of online brands
through a range of online marketing initiatives, including search engine
optimisation and affiliate marketing.
MyTravel appoints AmberGreen for SEO activity
(PDF file size 39k)
New Media Age, 26-05-05
MyTravel aims to increase market share for its portfolio of online brands.
Deals: Usability Company merges with WebAbacus
(PDF file size 24k)
Revolution, 09-05-05
The Usability Company has merged with web analytics agency WebAbacus.
In search of the perfect user interface
(PDF file size 212k)
Computing, 05-05-2005
The usability of your web site can make or break your online business.
Usability testing boosts Haven Holidays
(PDF file size 41k)
Internet World 365, 05-05-2005
Haven and British Holidays have announced a 10% boost in online sales
within in a month following advice from The Usability Company.
Usability specialists
should broaden their field of testing (PDF file size 77k)
New Media Age, 05-05-2005
The web analytics market is going through a period of significant change.
The Usability Company
(PDF file size 21k)
Revolution, 05-2005
The Usability Company has merged with web analytics agency WebAbacus.
Website Focus: PSALive.tv
(PDF file size 222k)
Sport Business, 05-05
A close-up look of the Professional Squash Association's (PSA) new website which beams live matches and replays across the world.
IT motivates me
(PDF file size 270k)
Promotions & Incentives, 05-05
Employers use a variety of incentives to motivate staff - but what actually works?
Election '05: Labour tops campaign website study
(PDF file size 52k)
silicon.com, 25-04-2005
Parties criticised for "style over substance" and navigation issues.
Election sites fail voters
(PDF file size 127k)
New Media Knowledge, 21-04-2005
Independent research conducted by The Usability Company reveals that UK political party websites are failing miserably at basic usability
and web accessibility.
The Usability Company and WebAbacus announce Merger
(PDF file size 56k)
UsabilityNews.com, 18-04-2005
The Usability Company and WebAbacus have announced a merger of the two businesses.
The Usability Company merges with WebAbacus
(PDF file size 38k)
netimperative, 14-04-2005
Consultancy The Usability Company has merged with web analytics firm WebAbacus.
Usability Company merges with Webabacus for united offering (PDF file size
47k)
New Media Age Online, 14-04-2005
The Usability Company has merged with Webabacus in a bid to escape the niche usability sector
and stay ahead of an increasingly commoditised Web analytics market .
Usability Company merges with Webabacus for united offering
(PDF file size 78k)
New Media Age, 14-04-2005
Are you user-friendly? (PDF file size
633k)
Travel Weekly, 08-04-2005
Do clients love or loathe your website? How usable is it - is there room
for improvement?
Are you user-friendly? (PDF file size
150k)
Travel Weekly Online, 07-04-2005
To be effective, a website must be user-friendly.
The Usability Company achieves Recognition at
Revolution Awards (PDF file size 44k)
UsabilityNews.com, 05-04-2005
The Usability Company has become the first usability firm to penetrate the digital elite
by being shortlisted for the Best Agency category at the recent
Revolution Awards 2005.
Industry would suffer from specialisation (PDF file size
34k)
New Media Age Online, 31-03-2005
Letter from Catriona Campbell commenting on Margaret Manning's Opinion piece last year.
Industry would suffer from specialisation
(PDF file size 34k)
New Media Age, 31-03-2005
Netimperative Announce Imperatives Awards (PDF file size
593k)
Netimperative.com, 11-03-2005
The Usability Company confirm the are to attend the Awards.
UK Usability & Accessibility market worth £90m in 2004, to surge beyond £100m in
2005 (PDF file size 89k)
Disabilities.AFreePress.com, 08-03-2005
According to new research published by E-Consultancy, the London-based
internet marketing group.
Announcement (PDF file size
21k)
New Media Age, 03-03-2005
Sven Krause joins The Usability Company from IBM.
More than a luxury item (PDF file size
593k)
Revolution, 03-2005
Catriona Campbell comments on usability as being a common sense approach to marketing.
The Revolution Masterclass on
Accessibility (PDF file size 416k)
Revolution, 03-2005
A brand that doesn't make its website accessible is building roadblocks preventing users getting to its content. Emma Rigby reports, and Catriona Campbell comments.
Ignore the User at your
Peril (PDF file size 47k)
Revolution, 03-2005
Letter to the Editor, Catriona Campbell.
Announcement (PDF file size
15k)
New Media Age, 03-02-2005
Lis Angle joins The Usability Company as Accessibility Consultant.
Website Focus, Rangers.co.uk
(PDF file size 219k)
Sport Business, 02-2005
Not So Tangled Web (PDF file size
267k)
Employee Benefits, 02-2005
A flexible benefits launch prompted new media firm The Usability Company to outsource its benefits package. Comment from Paul
Blunden, CEO, The Usability Company.
Interactive ad quality is a major turn
off (PDF file size 41k)
Marketing, 19-01-2005
Catriona Campbell writes a letter to the Editor.
Announcement (PDF file size
17k)
Revolution, 01-2005
Usability consultancy, The Usability Company has bought the 30 per cent stake held In the company by business Incubator
Brainspark. The deal comes as the firm reported a 40 per cent Increase In turnover In 2004 with clients including 35FTSE 100 companies such as Bradford & Bingley and Camelot.
Website Focus, MLB.com (PDF file size
242k)
Sports Business, 01-2005
How MLB measures up, site analysis by The Usability Company.
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